The beauty industry is booming, and the demand for skilled beauty professionals is only going to grow in the years to come. This affects your beauty franchise’s success while it works in the domain of skilling. According to the article in The Economic Times, India’s beauty market will grow to $20 billion by 2025 (Data source -Euromonitor estimates)
In this boom, you would want to increase your profitability. Moreover, why wouldn’t you want to grow since it is essential for expanding market presence, increasing revenue, and achieving economies of scale? It enables broader geographic coverage, attracts more customers, and fosters brand recognition, ultimately enhancing the franchise’s profitability and long-term sustainability.
However, like most industries, the competition in the franchise business of beauty training is very fierce. And due to many factors, the path to growth can look like a mammoth mountain.
With more than 120 franchises all over India, Orane International has ample experience growing the franchise businesses of its partners.
In this blog post, we’ll walk you through a step-by-step guide on how to grow your beauty training institute franchise. We’ll cover everything, from marketing and branding to customer service and ongoing support.
So whether you’re just starting out or looking to take your franchise to the next level, read on for our expert advice.
Step 1: Choose a great location
The first step to growing your beauty franchise,, where you train students with skill training, is choosing a great location. Your location should be easily accessible to your target audience and in a high-traffic area. If possible, choose a location near other businesses that cater to the beauty industry, such as salons and spas, or near higher secondary schools and colleges to attract youngsters.
Step 2: Create a strong marketing plan
Once you’ve chosen a location, it’s time to create a strong marketing plan. Your marketing plan should reach your target audience and let them know about your franchise and what you offer. You can use a variety of marketing channels to reach your target audience, including online marketing, print advertising, digital marketing, and social media. For more in-depth information on how to create a strong marketing plan for a franchise business, read this blog on Keap.
Step 3: Provide excellent customer service
Customer service is essential for any business, but it’s especially important for beauty training institutes. Students should have a positive experience from when they contact your franchise to when they graduate. Ensure your staff at your beauty franchise is friendly and helpful and that they go the extra mile to ensure students are satisfied. For example, Orane Has a dedicated customer service department that works as the voice of the company so that our franchise partner can cater to a large student base without worry.
Step 4: Stay up-to-date on industry trends
The beauty industry is constantly evolving, so staying ahead of the curve is important. Offer courses that teach students the latest techniques and trends. This will help your students stay competitive in the job market. Digital marketing can play a big role in it, and you can seek the help of franchisors since they may have a dedicated department for digital and overall marketing like Orane.
Step 5: Partner with other businesses
Partnering with other businesses is a great way to grow your beauty training institute franchise. Partner with salons, spas, and other businesses in the beauty industry to create internship opportunities for your students. This will help them gain valuable experience and make connections in the industry.
Step 6: Provide ongoing support to your students
Even after students complete their respective courses, you can continue to support them by offering continuing education courses and networking opportunities. This will help them stay up-to-date on the latest trends and make sure they have the skills they need to succeed in the beauty industry.
Step 7: Take advantage of Franchisor brand value resources and support
When you own a franchise beauty training business, you are not just buying a business opportunity. You are also buying into the franchisor’s brand, resources, and support. This can be a huge advantage, as it can help you grow your business more quickly and easily.
One of the biggest advantages of franchising is that you get to leverage the franchisor’s brand name. This means you can start your business with an established reputation and customer base. This can be a huge time-saver, as you will not have to spend time and money building your own brand from scratch.
In addition to the brand name, you also get access to the franchisor’s resources. This includes things like training, marketing materials, and support staff. This can be a huge help, as it can save you time and money.
This blog’s emphasis is on the topic of tips to grow a franchise business working in the field of beauty training institutes, It outlines the various activities an existing or prospective beauty franchise can undertake to grow even in intense competition. The tips are a result of Orane’s successful experience in the beauty domain and should help most franchise businesses, including those in the beauty sector. You may know that Orane International is India’s largest institute chain for beauty courses. A CIBTAC affiliated and NSDC grade A training partner. We have a proven track record of success and provide everything you need to succeed. If you want to learn more about beauty franchises, please contact us.
Frequently Asked Questions
Question 1: How does location impact the growth of a beauty training institute franchise?
Answer: Location is critical. A prime spot should be easily accessible and ideally near businesses like salons, spas, or schools to attract students.
Question 2: Why is digital marketing essential for franchise growth?
Answer: Digital marketing is vital to your franchise’s growth strategy. It allows you to reach a wider audience, create brand awareness, and engage with potential students effectively. A well-crafted digital marketing plan, which includes online advertising, social media, and search engine optimization, can significantly enhance your franchise’s visibility and student enrollment.
Question 3: How do partnerships benefit a beauty training institute franchise?
Answer: Partnerships with salons and spas create internship opportunities, giving students real-world experience and industry connections, bolstering your franchise’s reputation and growth.