Every professional needs to upsell their services once in a while. A salon technician is no different. Upselling to your existing clients is a great way to suggest the services that will enhance their beauty, strengthen customer loyalty, and boost your revenues at the same time. While it is easier to upsell on other major services like hair, skin, etc. promoting services or products for eyelashes and eyebrows could be quite challenging.
Here are a few upselling tips you can take cues from:
- Be subtle, yet confident!
Upselling right is all about confidence. As someone your client trusts for their grooming, you need to sound confident about your services and the products you are trying to sell or upsell. You are an experienced professional and that expertise should show in your pitch. Although people might be aware of trends, they might not know if they need it, and that’s where your expertise will fill in the gap. Be transparent but not pushy, and ask open-ended questions to assess your client’s needs better.
- Pitch the right product
If you have a client with thin brows but what suits her face is a dense set, you can suggest them eyebrow tinting. Similarly, for customers who get lash fills, upsell volume lashes for long-lasting effects.
- Highlight benefits
Everyone wants to save time while looking their best. This makes it easier for you to focus on the convenience factor when upselling eyelash extensions or eyebrow tinting. No more daily mascara application for drool-worthy eyelashes, or use of brow pencil/wax/gel to achieve those defined eyebrows.
- Incentivize your pitch
When trying to pitch a product or service, incentives work wonders. For example, for your eyelash extension client, you can drop in a free session, once they sign up for a 6-month service deal, and so on.
Selling is an art and takes time and techniques to master. With these tips, ample knowledge of products and services, and the right attitude, you can get better with upselling skills and gradually boost your earnings.
Did you know Orane Beauty Institute offers short term courses in eyelash extensions and eyebrow tinting that can make you an expert in seven days? Add advanced skillset to your beauty skills by learning this in-demand technique from the leaders of education in the beauty industry.