Starting your own beauty parlour could be your ultimate dream as a beautician or someone who has intrinsic interest in the beauty and fashion industry. The beauty and wellness industry in India is growing twice faster than Europe and US, and has high-growth projections. This is the right time to take the plunge and start your own beauty parlour as the customer base is expanding with high disposable incomes in the fashion-conscious society. Proper planning and creating a blueprint of your entrepreneurial endeavour can help you save time and money, plus set you on the right path from Day One. Here’s a quick checklist which you shouldn’t miss if you are delving to launch your beauty parlour, a day-spa, hair salon or a high-end boutique salon in the near future:
- Target Audience
One must decide on the clientele s/he wants to attract in the beauty parlour. Knowing your target audience will help you choose the right location, investment required for interiors, pricing of services, and so on.
- Do the Mathematics Right
Before venturing out, get the numbers right and take an estimate how much funds you will require to set up the right infrastructure, monthly rentals, staff salaries, etc. Figure out your sources of funding to avoid any delays/halts once you kick-off.
- Acquire Professional Beauty Skills
Beauty parlour owners who are beauty experts themselves have an edge over their counterparts who aren’t. You may either enrol yourself for an Advanced Diploma in Beauty Aesthetics and Hair Designs or pick a particular niche and master the art.
- Hone your Soft Skills
Nothing can match a great customer service. Your and your staff’s soft skills is the most important tool to attract and retain customers. Make sure that your clients feel comfortable and bond well with you and your staff.
- Leverage Marketing
The power of marketing should never be underestimated. In today’s digital world, it is equally important to be present online as much as offline. While you can put hoardings at key points in your city, distribute pamphlets in your local area to get the word out. On the other hand, create an official Facebook page, list your business on Google, create a website, make a WhatsApp group to push new offers.
- Learn from Experts
New entrants keen on making their beauty parlour business successful must go for a Diploma Course in Salon Management that will apprise you of the basics of management of health, safety and security in the salon, sales management in the hair and beauty sector, PR and marketing strategies to boost customer footfall. A certificate course in Salon Management shares the industry best practices for staff management, crisis management, store management, besides covering soft skills and technical skills required to run your beauty parlour magnificently.